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Marketing Concentration

Marketing Concentration

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Marketing 鈥� MBA Concentration

Master the art and science of connecting with consumers in a dynamic, digital world. This concentration strengthens your skills in brand strategy, market research, and campaign execution. Be prepared to lead marketing teams with creativity and analytics in harmony.

Gupta Core Courses (Required for All Graduates Business Programs):

MANA 6V50. The Virtuous Leader.
MANA 6V51. Business and the Common Good.
BUAD 6320. The Effective Communicator.

MBA Required Courses:

BUAD 5F70. Cornerstone.*
BUAD 6101. Leading Yourself. (1 credit hour, semester 1)
BUAD 6102. Enhancing Interpersonal Effectiveness. (1 credit hour, semester 2)
BUAD 6103. Career Advancement. (1 credit hour, semester 3)
ACCT/FINA 6310. Financial Intelligence.
BUAD 6310. Quantitative Reasoning for Decision-Making.
LDRS 6310. Leading Innovation and Organizational Change.
MANA 7310. High Performance Work Teams.
MANA 7330. Integrated Business Operations.
MANA 7340. Integrated Business Strategy.

*Only Required for International Students.

Marketing Concentration Electives.

Select Three Courses from this List:

  • MARK 6337. Digital Marketing.
  • MARK 6305. Principled Marketing Strategy.
  • MARK 6322. Branding and Sponsorships.
  • MARK 6321. Professional Sales and Negotiation.

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